AI Agents for Sales and GTM

A tactical course for IT companies, agencies, and lead gen experts who want to scale your content, sales, or thought leadership and out-compete in the AI-era (for sales, marketing, and productivity).

It's mid-2025, and using AI tools alone is no longer a competitive edge. For the next coming years, you need to start leveraging AI agents that help you scale and compete.

AI Agents Bootcamp is a four-week, high-accountability program that helps you confidently prototype and deploy AI agents for your own business.

AI is moving fast—but so are the opportunities. The time to build AI agents is now: companies of all sizes are initiating AI agent programs in 2025.

This isn't yet another cohort class that promises to "break you into AI". We will be doing hands-on work to teach you how to ideate, scope, and prototype AI solutions.

Everything from leadgen to marketing is changing rapidly with AI, as we speak. AI agents can already do the vast majority of work that junior sales people can do. This isn't a hypothetical - it's a fact.

And the most forward-looking companies are already using AI to automate their outbound, inbound, lead gen, marketing, and even customer support.

But still, the vast majority of companies are struggling to adopt the "AI-native" sales and marketing processes, despite AI agents becoming easier to build than ever before.

Why?

First, many are confused about how to redesign their existing processes with AI. Exactly which use cases do you prioritize, and how do you integrate AI agents into workflows? What does an AI agent even mean?

Second, they don't know how to confidently architect agentic workflows that actually do their bidding. How do you ensure that AI agents are reliable, safe, and most importantly, gets the job done?

Third, they aren't just ready to take the leap of faith with 3rd party AI automation tools yet. They want to have more control over their AI workflows, without outsourcing everything to some AI startup that charge thousands per month.

This course solves that. With this workshop, you will get help in three ways.

John Hwang is the creator of "Enterprise AI Trends" newsletter, read by over 30,000 readers per month. His audience includes founders, product managers, consultants, engineers, and VCs across Americas, Europe, and Asia.

Previously, John was a Generative AI architect at AWS, where he helped Fortune 500 companies build out enterprise AI platforms and develop vertical AI strategy across call-center automation, loan origination, intelligent document processing, and customer support. Prior to AWS, John was an early PM at Alexa, where he helped build the developer platform for Alexa Skills. John's work can be found in Alexa inside cars, wearables, and the Alexa mobile app.

John studied CS and Math at Stanford (BS, MS), and was a full stack engineer at Graphiq, which was acquired by Amazon. In his life prior to tech industry, John was the Head of Volatility Index Trading at Morgan Stanley.